/ San Diego origins

FROM GROUP CHAT TO SUNDAY TRAILS

What started as a joke in an Instagram chat turned into weekly hikes across 15 San Diego summits. We didn't build a fitness brand; we built a place to show up.

How it started

The first hike at Cowles Mountain

When we printed heavy cotton hoodies for the crew, friends of friends started asking for them. The apparel followed the community, never the other way around. You don't have to be in elite shape to belong here; you just have to show up.

It began with five people who talked trash in the chat all week and dragged each other up the ridge on Sunday morning. No split times, no performance tracking, just water bottles and bad jokes.

Our standard

ZERO GYM-BRO PRETENSION. JUST SHOWING UP FOR YOUR FRIENDS OUTDOORS.

San Diego dirt

Different backgrounds, same direction

Some of us lift, some of us hike, and some of us are just trying to get off the couch. All levels are welcome on every ridge.

Get outside this Sunday with the crew.

No sign-up fees, no performance pressure. Just bring water.